The global martech market size reached USD 245.64 Billion in 2021 and is expected to register a revenue CAGR of 44.4% during the forecast period, according to latest analysis by Emergen Research. Increasing digital transformation, rapid technological advancements, and steady shift in consumer behavior with changing technological trends such as omnipresent communication are some key factors driving market revenue growth. Major companies have shifted focus from customer acquisition to customer retention and growth, especially following the COVID-19 pandemic and lockdowns, whereby consumers rapidly transitioned to online channels for information, connections, and entertainment. Increasing customer engagement on online channels and high demand for superior quality experience, which requires intelligent handling solutions and secure collection of customer data, are some of the other major factors driving revenue growth of the market.

The latest report, titled ‘Global Martech Market,’ comprises a profound analysis of the fundamental parameters contributing to the global Martech market scenario. The research report provides the reader with an in-depth interpretation of the Martech market dynamics, including the crucial drivers, opportunities, threats, and challenges. The report also describes the key business strategies, demand and supply ratios, leading regions, and the renowned market players, in a nutshell, offering a futuristic outlook of the overall Martech industry. The market intelligence report is a prototype of the 360° overview of the global Martech industry, shedding light on the estimated market value, share, growth trends, gross revenue, competitive overview, prominent manufacturers and buyers, available product types, and end-use applications.

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Key companies operating in the Martech market include:

Apple, Google, Microsoft, Qualcomm Technologies, Inc., Estimote, Inc., Zebra Technologies, InMarket, Tackle.io, Foursquare, and Unacast

Key market aspects studied in the report:

Market Scope: The report explains the scope of various commercial possibilities in the global Martech market over the upcoming years. The estimated revenue build-up over the forecast years has been included in the report. The report analyzes the key market segments and sub-segments and provides deep insights into the market to assist readers with the formulation of lucrative strategies for business expansion.

Key Benefits of the Report:

• Comprehensive analysis of the competitive scenario and its changing dynamics
• Analytical data with detailed SWOT analysis and Porter’s Five Forces analysis
• In-depth 8-year analysis of the Global Martech Market
• Critical understanding of the key market segments
• Comprehensive analysis of the drivers, restraints, trends, and opportunities
• Detailed regional analysis and extensive company profiling
• Extensive assessment of current and emerging trends of the market

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Martech Market Segmentation:

• Application Outlook (Revenue, USD Billion; 2019-2030)

  • Digital Marketing
  • Offline Marketing
  • Others

• Product Outlook (Revenue, USD Billion; 2019-2030)

  • Social media tools
  • Content marketing tools
  • Rich media tools
  • Automation tools
    1. Data & analytics tools
    2. Sales enablement tools

• End-Use Outlook (Revenue, USD Billion; 2019-2030)

  • Information technology
  • Retail & e-commerce
  • Healthcare
  • Media & entertainment
  • Sports & events
  • Banking, Financial Services, and Insurance (BFSI)
  • Others

Martech Market Segmentation by Regions:

• North America (U.S., Canada)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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Thank you for reading the report. The report can be customized as per the requirements of the clients. For further information or query about customization, please reach out to us, and we will offer you the report best suited for your needs.

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