Continuous advancement in technology and high demand from various end-use industries are driving Augmented Reality (AR) and Virtual Reality (VR) market revenue growth
Additionally, the report also gives an insight into product portfolios, costs, sales, production capacities, and market players. Raw materials, demand analysis, product flow, and distribution channels have been studied and surveyed extensively in this research report.
The Global Augmented Reality and Virtual Reality market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth.
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The report covers key points of the market, including the standards, regulations, and policy changes applied by the government on the industry for the coming years. The report encompasses thorough research carried out by the application of advanced analytical tools such as SWOT analysis and Porter’s Five Forces analysis to pinpoint the growth trends and patterns. Factors likely to influence the growth of the market, current trends, opportunities, restraining factors, and business landscape are discussed in-depth in the market study.
The key companies studied in the report are:
Google LLC, Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, HTC Corporation
The report focuses on mergers and acquisitions, joint ventures, collaborations, partnerships, corporate and government deals, and others. The report also talks about the expansions these prominent players are vying for in the key regions of the market. The report focuses on the detailed analysis of the technological and product developments undertaken by these companies.
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Augmented Reality and Virtual Reality Market Segmentation:
Type Outlook (Revenue, USD Billion; 2018–2028)
Augmented Reality Type
Virtual Reality Type
Device Type Outlook (Revenue, USD Billion; 2018–2028)
Augmented Reality Device Type
Head-Mounted Displays (HMDs)
Head-Up Displays (HUDs)
Virtual Reality Device Type
Head-Mounted Displays (HMDs)
Gesture Control Device
Projector and Display Wall
Technology Outlook (Revenue, USD Billion; 2018–2028)
Augmented Reality Technology
Virtual Reality Technology
On the basis of regional analysis, the market is segmented into the following regions: 1) North 2) America 3) Latin America 4) Europe 5) Asia Pacific 6) Middle East & Africa. The market is expected to be dominated by North American nations closely followed by European countries. Asia Pacific is expected to show a significant growth owing to recent advancements and rising investments in the R&D sector.
The report addresses the following key points:
The report provides a forecast of market drivers, restraints, and future opportunities for the Augmented Reality and Virtual Reality market
The report further analyses the changing market dynamics
Regional analysis and segmentation of the market with analysis of the regions and segments expected to dominate the market growth
Extensive competitive landscape mapping with profiles of the key competitors
In-depth analysis of business strategies and collaborations such as mergers and acquisitions adopted by the key companies
Revenue forecast, country scope, application insights, and product insights
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